Our finished film opening sequence.


Our finished film opening sequence.

Wednesday 15 March 2017

Question 5: How did you attract/address your audience

Attracting our Audience:
We used specific techniques to attract our Target demographic:
  • To attract fans of the genre we used many conventions of Mockumentary films, for instance the intertitles, or the hand held camera. This helps to make the film seem recognisable to them.
Examples of intertitles from our sequence.









  • We also used lots of awkward comedy very common to mockumentaries. This also helps to attract 15-25 year old in general.
  • By using comedy in our film in place of large spectacle we are gratifying the audience's need for entertainment.
  • By focusing the films story on an invisible boy, but also setting it in a contemporary setting with many recognizable themes and Toby acting how you would expect an invisible boy to realistically act we are allowing the audience to suspend their disbelief. This allows them to better get caught up in the filmic diagesis that we have created gratifying their need for escapism.
  • Another upside to setting our film in a contemporary society, and focusing on realistic (if slightly exaggerated characters) is that the audience can better connect with the characters and their themes. This allows for the gratification of them to get a better sense of their personal identity by watching and identifying with the characters in our film.
  • To make the film appeal to a worldwide audience we made our film focus on universal themes, of coming of age/leaving home for the first time. 
  • As well as helping to attract a global audience using this also will connect specifically with the age group[ of 15-25 year olds, as they are either on their way to leaving home for the first time soon, or have already left home for the first time quite recently.
Throughout our project we made sure to get feedback from our target audience on how they thought the film went. We also got qualitative feedback from our target demographic about the final product of our film:




Analyzing our Feedback:
Our final feedback was very good, as it shows that we had succeeded in creating the type of humour enjoyed by this audience group. Our feedback was overwhelmingly positive.
  • It demonstrated that we accomplished the main function of an opening sequence, as the audience were able to absorb the information we presented them with in the opening, for example the title, and the main characters' names as all but one were able to recall their names and the title of the film.
  • The fact that Lilly couldn't recall Toby's name without prompting shows that there may still be a balancing issue in the sequence with the amount of time and effort put in to make Toby's character memorable, as he is the main character of the film, and the least time is spent on him. This problem also pops up later as no one picked him as their favourite character, with Kenny being the overall favourite.
  • Our feedback also showed that we accomplished our goal of creating the humour that our TA would enjoy, and would gratify their need for entertainment, as they all seemed to be entertained, and there was a lot of laughter throughout, especially in Joyce and Kenny's scenes. These scenes were also memorable, as the group were able to easily pick their favourite scenes, for example"Joyce drinking on the Wii board" as picked out by Sian.
  • One critique we received was about the "I'm excited but nervous, still excited, but still nervous." line. This is a line in the trailer both me and Noa felt skeptical about as we did consider changing this line during Production, however we couldn't think of a better line for this scene.
  • It also demonstrated that we were extremely successful at creating an opening sequence that was recognizable as a mockumentary, and was even very much recognizable as in the style of one of our greatest influences What we do in the Shadows (2014) as Sian and Meera even said it was very reminiscent of "that mockumentary about the vampires" which is reffering to What we do in the Shadows.

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